Going Online for Commercial Real Estate Success
If you are thinking about shifting into commercial real estate, but don’t know where to begin you need to make a marketing plan for the Internet. If you are under 30, nothing would seem so logical. If you are over 30, you might not be placing enough importance on this incredible tool to make your commercial real estate dreams come true! Successful commercial real estate professionals depend on their web presence to meet clients and market your expertise.
When it comes to the worldwide web, you don’t have to have a corporate credit card to make a great first impression. You just need to build the site and keep it up to date. That is true even if your company generously offers you a paragraph or two on their site. You need to have a site that you craft to sell your most valuable commodity: credibility.
Your personal website will focus on the tools in your tool box. Explain why you are the logical choice for a commercial real estate agent when your client is ready to buy or sell. If you are concerned about the cost, consider opening an “About.me” site. It is a free service that can link to your company site. When it comes to a website, expensive does not necessarily mean more effective.
Gone are the days when a Yellow Pages ad will get the job done. Instead, you need to make the investment in your daily activities to keep that site alive and well. Let it go too long and people will think that you don’t care or don’t have the expertise to do the job. Those are perceptions that can cost you a sale!
The web is much more than a website these days. You need to be present where people gather online. No matter how much you invested in that My Space site a few years ago, you need to take the time to create a great Facebook page today.
While you are at it, you need a LinkedIn page, a Twitter account and a Google+ page. Sound like work? You are right, but trying to work a real estate market without these tools would be just as useless as working without a good car.
What are the top three things you can do to ensure that your web presence is worthwhile and will help you close that sale?
1) Keep it current.
2) Keep it current.
3) Keep it current!